INDEX
A 3D MOTION CASE STUDY.
CINEMA
SUNDAYS
Capturing that 'slow weekend' feeling and the simple comfort of a great film.
3D Motion
TYPE OF WORK
Sky
CLIENT
[Approach]
MATERIAL.
MATERIAL.
A SATIN SHEEN WITH A VELVET TOUCH, CATCHING SLIGHT PATTERNS IN GOLDEN HOUR LIGHT. A SOFA BUILT FOR THE SKY Q AND STREAM UI RAIL— SUPPORTED BY A TVC AND A NEW SUNDAYS ENDBOARD.
A SATIN SHEEN WITH A VELVET TOUCH, CATCHING SLIGHT PATTERNS IN GOLDEN HOUR LIGHT. A SOFA BUILT FOR THE SKY Q AND STREAM UI RAIL— SUPPORTED BY A TVC AND A NEW SUNDAYS ENDBOARD.
Material was built through iterations and reviews. Multi layered, removed, re-textured and reassembled until subtle imperfections felt natural rather than generated.
Material was built through iterations and reviews. Multi layered, removed, re-textured and reassembled until subtle imperfections felt natural rather than generated.
Rendered in Cinema 4D | Redshift
Rendered in Cinema 4D | Redshift
[Challenge]
PHOTOREALISM.
PHOTOREALISM.
PHOTOREALISM.
CREATING A MATERIAL THAT BORDERS PHOTOREALISM BUT ALLOWS THE CREATIVE FREEDOM OF CGI TO INVOKE DEEPER EMOTION AND FEELINGS.
CREATING A MATERIAL THAT BORDERS PHOTOREALISM BUT ALLOWS THE CREATIVE FREEDOM OF CGI TO INVOKE DEEPER EMOTION AND FEELINGS.
[Solution]
IRREGULARITY.
IRREGULARITY.
IMPERFECTIONS HIGHTLIGHTED BY MULTI LAYERING MATERIALS AND BOLD COLOUR. IRREGULARITY WAS AMPLIFIED TO CREATE SMOOTHNESS RATHER THAN CORRECTION.
IMPERFECTIONS HIGHTLIGHTED BY MULTI LAYERING MATERIALS AND BOLD COLOUR. IRREGULARITY WAS AMPLIFIED TO CREATE SMOOTHNESS RATHER THAN CORRECTION.
THE FINAL SET UNITES THROUGH LIGHTING. COMPLETED WITH COHERENCE NOTES OF BRUSHED SATIN SHEEN VELVET.
THE FINAL SET UNITES THROUGH LIGHTING. COMPLETED WITH COHERENCE NOTES OF BRUSHED SATIN SHEEN VELVET.
[Achievements]
PRESENTED ACROSS VARIOUS BROADCAST AND UI CONTEXTS.
PRESENTED ACROSS VARIOUS BROADCAST AND UI CONTEXTS.
THE WORK ENCOURAGED EXTENDED VIEWING FIGURES OF CURATED TITLES AND REPEAT ENGAGEMENT, WITH AUDIENCES RESPONDING MORE TO CURATED FILM CONTENT AND ATMOSPHERE THAN TO NARRATIVE DRIVEN ADVERTS.
THE WORK ENCOURAGED EXTENDED VIEWING FIGURES OF CURATED TITLES AND REPEAT ENGAGEMENT, WITH AUDIENCES RESPONDING MORE TO CURATED FILM CONTENT AND ATMOSPHERE THAN TO NARRATIVE DRIVEN ADVERTS.
Typo
A TYPOGRAPHY STUDY.
2D/3D Motion
Typo
A TYPOGRAPHY STUDY.
Typo
A TYPOGRAPHY STUDY.
Sky Store
A 3D/VFX CASE STUDY.
2D/3D VFX
Sky Store
A 3D/VFX CASE STUDY.
Sky Store
A 3D/VFX CASE STUDY.
Xmas Campaign
A 3D MOTION CASE STUDY.
3D Motion
Xmas Campaign
A 3D MOTION CASE STUDY.
Xmas Campaign
A 3D MOTION CASE STUDY.
DAZN
A MOTION CASE STUDY.
Motion system
DAZN
A MOTION CASE STUDY.
DAZN
A MOTION CASE STUDY.
DEATH IN BLOOM
A 3D CASE STUDY.
3D Motion
DEATH IN BLOOM
A 3D CASE STUDY.
DEATH IN BLOOM
A 3D CASE STUDY.
Socials
A MOTION CASE STUDY.
Motion
Socials
A MOTION CASE STUDY.
Socials
A MOTION CASE STUDY.
RWC19
A 2D/3D MOTION CASE STUDY.
2D/3D Motion
RWC19
A 2D/3D MOTION CASE STUDY.
RWC19
A 2D/3D MOTION CASE STUDY.
Dither
A 2D MOTION CASE STUDY.
2D Motion
Dither
A 2D MOTION CASE STUDY.
Dither
A 2D MOTION CASE STUDY.
Reseach Dev
A MOTION CASE STUDY.
Stop-motion, 2D Traditional
Reseach Dev
A MOTION CASE STUDY.
Reseach Dev
A MOTION CASE STUDY.